In Guimarães we are always halfway to everything.
HalfWay – Couros’ neighbourhood, a project by Ondamarela and Design by OOF, proposes a new tourist route in one of the most emerging places in the city centre.
This is a touristic mediation object that crosses, in a creative and innovative way, the cultural offer, the heritage (material and immaterial), the nature and gastronomic offer.
Its presentation and test took place on the 29th of June, with the participation of a very diverse group of about 30 people.
Meio Caminho – Bairro de Couros is materialized in a leaflet, in the form of a bellows, composed of six route points, historical and geographical contextualization about each one of them and proposals for seven other places to visit, “halfway” from these. 10 activities were designed for these points, and included in QR codes, photographs from the Muralha Collection and a recording of a testimony from an inhabitant of Couros.
2 July 2022